It needs data and automation to get traction.

You won’t see the full power of any one of them until you combine it with the other two. I can show you how to make them work with your culture, your customers, and your existing tech.

DATA SHOWS YOU WHERE TO FOCUS. Ultimately, data-driven customer journey maps will let you match your responses to customer actions in real time so you can surface, test, and optimize new insights faster than ever. That will free up time for your teams to be more creative as they engage customers. You’re going to need immense amounts of signal-dense data and sophisticated analytics to supercharge AI and automation with it. Until then, even basic Excel spreadsheets can reveal worst practices if you know how to read them.

AUTOMATION CHANGES RELATIONSHIPS. It changes how brands, agencies, clients, in-house teams, content creators, and vendors work together. It lets you spread messages—and mistakes—far more quickly than ever before. And because marketers and audiences will always be human, governance, alignment, and insight matter more than ever.

AI MAKES PREDICTIONS. Staying ahead of the curve is key. Learn your way around it. Use it to generate initial drafts more quickly. But remember that very soon it will change how quickly and thoroughly customers expect you to incorporate data-driven insight into your campaigns and products.

Let’s talk about how your brand can combine these core disciplines.

johngaineswrites@gmail.com 206-498-0798