Most content orgs can barely create enough content to meet current demand, and AI initiatives are revealing that a lot of them are in no shape to scale.
They’ve been cutting corners for so long that they’ve forgotten the right way to do things. Unqualified people pass off opinions as Best Practices. And everyone wonders why they have to keep starting over.
I help brands identify the right mix of internal and external resources, then get them to interact in the right ways. I help them create the tools that keep everyone on the same page. I also help them develop the governance and workflow they need to prepare for automated content assembly, delivery, and optimization.
If you need to get ready for AI-driven content automation, then we should talk.
johngaineswrites@gmail.com 206-498-0798
